A Real Product Trending on TikTok right now

In September of 2025, a report compiled by researchers out of Oregon State University found that 12 out of 12 chocolate and gummy products labeled as containing “Magic Mushrooms” for sale at Portland area retail locations returned zero trace of Psilocybin or Muscimol across the board. Laboratory analysis revealed that the sampled products did contain Kavalactones, hemp extracts, and various combinations and concentrations of ‘Syndelics’, an emergent class of synthetic psychoactive compounds inspired by the molecular structures of classic serotonergic psychedelics like Psilocybin and LSD and designed to mimic their functions.

Given the legal scheduling of Psilocybin, LSD, DMT, and other psychedelic compounds under the Controlled Substances Act and the current meteoric rise in popularity of these drugs despite their illicit status, a new class of products have emerged to meet market demand without exposing manufacturers to the legal risks incurred by offering the actual substances these designer drugs are created to imitate.

The resulting market conditions are a ‘cat and mouse game’ where product manufacturers are financially incentivized to obfuscate the active ingredients in their products while capitalizing on public interest and consumer unawareness by using phrases like “Trippy Compounds” or “Proprietary Mushroom Blend” rather than disclosing what’s actually in the product.

Below is one of hundreds of videos on TikTok where creators upload reviews of a trending product being advertised according to this playbook. The creators earn paid commission every time someone purchases one of the products through the link provided on their video - even though it’s evident that many of the creators themselves have no idea what’s actually in the product.

The confusing patchwork of psychedelic legislation across the U.S. and internationally adds a further layer of complexity and confusion here - yesterday I came across another video on TikTok where a lawyer in Ohio was discussing a recent case where an Ohio man was sentenced to 6 months in jail for possession of a mushroom chocolate that he allegedly ‘legally bought in Michigan’ and brought back to Ohio. In truth, mushroom chocolates are not legal to buy in Michigan, or anywhere in the United States for that matter. Mushrooms are decriminalized in certain cities in Michigan and elsewhere, and there are frameworks for regulated access in Colorado and Oregon - but the idea that mushroom chocolates are legally commercially available over the counter is not accurate anywhere in the U.S. according to the letter of the law.

There have even been reports of product manufacturers themselves contacting functional mushroom product purveyors wanting to create their own white label psilocybin mushroom microdosing products in response to their own customers’ inquiries, only to be dumbfounded when they find out that psilocybin mushroom microdoses aren’t actually legal. The market demand, cultural adoption, and confusing policy patchwork exacerbated by media hype is so bewildering that the general public is largely unaware of the legal status quo of mushrooms and psychedelics in their home jurisdictions.

So you’re telling me it’s legal for therapy in some states, and also there are churches where you can become a member and access them, and it’s decriminalized in other places so you can grow, gather, and gift but you can’t generally buy or sell even though they’re available in every smoke shop, gas station, and also online?”

Beyond active ingredients, dosing recommendations are typically wildly ambiguous and skewed. Many products use a cartoonish diagram equating serving sizes to abstract concepts; “1-2 squares of chocolate = Microdose, 3-4 = Recreational, 5 + = Cosmic”

Example of a currently trending product label containing “Tripee Mushroom Blend”

This approach can lead to bewilderment, confusion, and lack of consistency even if the products do actually contain psilocybin mushrooms. There’s also the fact that psilocybin potency varies wildly across strains and even within the same batch of the same mushroom, so “4 grams of magic” does not translate across the product landscape. This is where “Psilocin Equivalent” is a more effective dosing measurement guideline than listing the number of grams of psilocybin mushrooms.

pEQ breakdown

It’s confusing af, and a lot of it comes down to the labeling on the products themselves in addition to how they are marketed. That’s why today’s Mycopreneur Incubator is being co-hosted by the Founder of PsiloSafe, the leading third party verification service providing a clear safety framework for quality control in regulated and unregulated markets.

PsiloSafe works with facilitators and product manufacturers to ensure that the products they’re offering have been rigorously tested by analytical labs to ensure ingredient verification, labeling integrity, and accurate dosing measurement while educating about best practices in accordance with cutting edge research.

The antidote to misinformation and disinformation is clear, transparent education and protocols designed to curtail predatory and misleading practices in the unregulated - and regulated - market. Rather than drum up another round of media hyperbole around potentially adulterated microdosing gummies or misleading “magic mushroom” chocolates, developing a shared set of best practices in the form of labeling verification and dosing accuracy empowers producers, facilitators, and consumers with an informed and empowered framework for making better decisions, achieving consistency in place of unpredictability, and minimizing potentially adverse outcomes.

Today’s Mycopreneur Newsletter is brought to you by PsiloSafe Verified

The invite to join us today is here:

Mycopreneur Incubator Today

Topic: Underground Product Transparency w/ PsiloSafe

Time: Today, 3 pm ET U.S. / 12 pm PT U.S.

Meeting ID: 847 3972 4322 Passcode: 631649

Thanks for reading the Mycopreneur Newsletter, and see you at the Incubator today.

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