Growing Mushrooms Out of Trash

TikTok is booming with mushroom content.

Beyond the brain rot and dance trends, the 1.5 billion member social media platform offers a wealth of engaging content for almost any imaginable niche - including a honeypot of magic mushroom content.

I’ve built my “FYP” (For You Page / Feed) brick by brick to bless me with some of the most unique and engaging mushroom content on the internet, and the algorithm has delivered.

‘Showstopping’ has always been an adjective to describe a remarkable performance, but in today’s world this type of performance should be called ‘Scrollstopping’ -

The following are creators on TikTok who have truly ‘scrollstopping’ content. (Note: I’ve re-uploaded the following videos to an unlisted YouTube link for seamless integration into this newsletter)

1. The Grow-Off Between Spore Daddy and Mexican Mycologist

This Grow-Off is the type of wildly original, imaginative, and collaborative effort that makes mycopreneurs undefeatable. The Mexican Mycologist first caught my attention on TikTok a month or two ago when his videos about growing psilocybes out of trash landed on my For Your Page.

This grow-off features these two mycologists tracking their progress as they go head to head to grow psilocybin mushrooms out of everyday discarded wasteful byproducts like a McDonald’s fry container, an old iPhone, a box of condoms, and more.

On the surface, this might look like an attention-grabbing stunt to file under the ‘I marinated a McRib sandwich in whiskey for a week’ tab, but when you consider that this closed-loop ecological cycle of decomposing waste and producing fruit is the basis of the mushroom life cycle and that it literally provides a blueprint for creating real value and tangible resources out of waste, this exercise in growing mind expanding cubensis mushrooms out of the wasteful byproducts of consumerism becomes an action plan for balancing our collective relationship with nature and evolving human civilization. Or whatever, maybe it’s just fun and interesting, but the bigger picture is that these guys are are exhibiting the alchemists secret by turning trash into unspeakable value.

2. Boomer Shroomer Mushroom Time-lapses

Boomer Shroomer is well-known in the myco community and is one of the most successful mushroom content creators on TikTok thanks to their epic time-lapse videos of psilocybe mushrooms growing in their signature inflatable monotub.

This is both a genius content strategy and viral organic marketing for their products. I mean, who doesn’t love a beautiful time-lapse of mycelium to canopy growth? The video below has over 76 million views on TikTok, and Boomer Shroomer’s top 3 videos pinned to their profile combine to reach 110 million views.

3. Gabriel Hardie Amanita muscaria Videos

   Beyond Psilocybin mushroom content, TikTok is home to an increasing number of Amanita muscaria educational videos - you know, ‘the other magic mushroom’. Gabe Hardie of Minnesota Nice Ethnobotanicals has been instrumental in helping me - and thousands of others - warm up to the potential and the benefits of the enigmatic and fabled Amanita muscaria mushroom. The iconic red and white psychoactive fungus remains 100% legal in the United States - barring Louisiana - and has emerged from hiding in plain sight (Alicer in Wonderland, Mario Bros., the mushroom emoji 🍄) to be embraced by the general public. The key to this sea change in public perception around Amanita muscaria consumption - which was plagued for years by cautionary tales and misinformation claiming it makes people delirious and uncomfortable due to its neurotoxicity - simply comes down to preparation and dosing. I’ve been taking low doses (1-2 grams dried Amanita muscaria or 100 ml dropper full of tincture) before sleep and experiencing vivid, robust dream states embedded within truly deep and restful sleep. If you ask me, that’s magic. More on this soon.

As luck would have it, Gabe is the guest on today’s Mycopreneur Podcast episode.

On today's podcast we discuss Gabe's point of entry into the world of Amanita muscaria, his stint of prison time that he served for selling psychedelics in college, and strategies for running a marketing campaign in the era of constantly changing algorithms and consumer tastes. Check out the full episode below and hit the little bell to follow the podcast + leave a review if you’ve listened because we are cooking and would love to have you on board.

All told, there are thousands of dedicated mushroom content creators on TikTok and more of them seem to pop up every day. Beyond dedicated ‘myco-influencers’, individual pieces of content about mushrooms dominate the algorithm to a degree that makes alcohol and Zyn’s both look like old news. Scroll through TikTok after watching a few myco-creators videos and see how many everyday people from all different demographics and parts of the world are casually uploading content referencing magic mushrooms, microdosing, etc. - in one 10 minute scroll, I tallied over a billion views cumulatively from these types of videos, despite the fact that posting this type of content generally goes against community guidelines and is often subject to censorship or deplatforming.

Moving along, here’s a fun picture that surfaced in Lucid News yesterday:

This is me and Dennis McKenna on stage together at Psychedelic Science 2025

We had a grand time riffing off of each other about the future of mushrooms and humanity, and I felt very much in my element up there with him.

Shoutout to our sponsors at Real Mushrooms for continuing to help grow the Mycopreneur platform while producing best in market fruiting body supplements and educating the industry and consumers alike about mushrooms. You better believe I had their Lions Mane capsules on deck with me over the last month while traveling to 6 different cities for events and activations.

The Mycopreneur Incubator will resume next week - Stay tuned and invite your friends. It’s remarkable to me how this completely free offering has produced numerous real world results including paid opportunities for attendees, deal flow, speaker invitations at international events, free passes to major conferences, collaborations between established businesses, media mentions, and much more and yet we often only have 10-15 people in the room. More on that next week -

Thanks for reading the Mycopreneur Newsletter, and please subscribe and forward this to your friends. We haven’t paid for a single subscriber or a single boost, or engaged in any of the tomfoolery du jour whereby hype and gimmicks are prioritized over quality, consistency, and authenticity.

As is said of the Grateful Dead, ‘They’re not the best at what they do…they’re the only ones that do what they do’.

And before you go…tap in with Global Psychedelic Week, the event I’m co-producing from November 3-9, 2025. We have representatives from 100 countries, 100 plus community partners, over a dozen premium media partners, and some of the most recognizable psychedelic researchers, journalists, lawyers, and advocates in the world stacked up alongside many unknown contributors hailing from all over the globe. It is shaping up in a big way to be a legacy project that moves the needle on psychedelic culture and science globally. We need you there.

Cheers and thanks for reading,

DW