Have You Heard of Microdosing?

It’s called Microdosing!

You take a perfectly good dose, shrink it, and then basque in the transformative power of the Placebo Effect.

I kid, mostly - but this sentence from a 2022 Harvard Law Petri-Flom Center article should merit the above quip serious consideration:

In fact I was in the press room at the University of Exeter this past Breaking Convention when needs no introduction Paul Stamets laid into Imperial College London psychopharmacological researcher and microdosing study principal investigator David Erritzoe for the research methods deployed in a study that determined the success of microdosing is likely a mental projection of users expectations rather than an ultimatum backed by hard clinical data.

Nevertheless, the anecdotal evidence and the cultural popularity of microdosing definitely warrant further investigation into this practice. And in terms of population-level decision making, microdosing is arguably the most sensible way to introduce psychedelics into mainstream society in a regulated and legal capacity. This is a rabbit hole we can dive head first into, but I’ll leave the thread unspooled here to pull on later. For more in depth and unbiased investigative journalism into the topic of microdosing, see the breaking Mycopreneur story below.

I personally like to microdose functional mushrooms repeatedly throughout the day by drinking little shots of Mycroboost mushroom coffee. In fact, it’s time for me to dial in a re-up right now. BRB.

Today’s Mycopreneur Podcast epsiode features Alexandra Plesner and Milica Radovic of PsilocybinSF discussing their forthcoming one day online Microdosing Mushrooms Conference on November 19.

I’m giving away 2 free tickets to this conference, which features multiple world-renowned microdosing thought leaders and former Mycopreneur Podcast guests like Paul Austin of Third Wave, Adam Bramlage of Flow State Micro, Tiffany Hurd, and Rome & Victoria from Mycology Psychology among others. To qualify, simply subscribe to this newsletter and share it with a friend. Reply to this email or DM me on Instagram @mycopreneurpodcast or anywhere else you follow Mycopreneur showing that you’ve completed this ask and I’ll choose a random winner in the next 72 hours.

Today is the last day you can vote for Mycopreneur to win Media Company of the Year and Dennis Walker to win Reporter of the Year at the Third Annual Wonderland Awards. As an independent platform with a critical yet diplomatic bent in an emerging industry, this nomination is a very welcome validation of the sweat equity I’ve put into Mycopreneur over the last 3 years and I’d be delighted if you would take a moment to cast your vote today by clicking the link above and voting for us. VOTE HERE.

For a snapshot of the impact Mycopreneur is generating, here’s an overview of some key metrics from the month of October:

300k unique video views across IG & TikTok
375k accounts reached on IG
Grew audience by 6k across platforms.
Conference Keynotes: Biohacker Summit in Amsterdam (1500 + attendance), India's first mushroom festival
Nominated for Media Company of the Year and Reporter of the Year at the Wonderland Awards
2 podcasts with a highly concentrated mushroom / psychedelic industry audience 
4 newsletters 
Articles published in High Times, Lucid News and GreenState
Press appearances in Rolling Stone, Benzinga, The Dales Report, Psychedelics Today 

Before you dip, check out the World’s first at home liquid CO2 extractor from Ousia Labs. Ousia has a sterling reputation in the extraction world, and the forthcoming Ousia Fountain is posed to introduce farm to table extraction of botanical essences and pure flavors - think Rosemary oil from the plant you’ve cultivated in your garden, or isolated black pepper crystals, or yes, cannabis and other power plant extracts custom made by you in your own kitchen.

To book unparalleled sponsored content and partnership opportunities that get your brand before a dedicated audience of over 300k people and into industry and culture leading platforms,

Reply to this email. The Mycopreneur advertising package is peerless for cost to metric ratio, and I have the receipts to prove it.

Thanks for riding with me and have a great Friday everyone.

DW